Classic Motor Co. restores and customizes classic vehicles for the modern age. From added insulation for sound dampening to replacing rusty springs for a smoother ride, every vehicle receives the upmost care.
My job was to capture the beauty and attention to detail in every ride. The new brand began with the birth of a new website, featuring builds, vehicle photoshoots, and promotional videos.
Classic Motor logo icon.
It was a pleasure working with Classic Motor on their brand logo. The project provided a unique twist to what I was working on at the time, and was just what I was looking for. The goal of the project was to create something that would be at home on a vintage jacket patch, as well as on today's modern social media.
Classic Motor brand guideline.
While consulting for Classic Motor Co. I helped build their brand image, created an online presence, and boosted sales by delivering sales templates for their custom vehicle builds.
A pixelated picture of a vintage sticker on a 1965 FJ-6 was used as a logo by Classic Motor when they reached out for help with their branding. I had two restrictions to work around. There needed to be a pale or rustic gold color, and it had to look 30-40 years old. I added my own, however, because even though it was meant to look old, it had to be able to fit into the modern social media world. The circle icon went through many iterations and even physical mockups before we finally chose it.
In the immediate aftermath of announcing the updated branding, the sales team was flooded with requests to view the new website, but there was no website. I had already begun coding on my own, experimenting with tracking codes, and conducting A/B tests at that time, and accepted the challenge. I gained a deeper understanding of mobile/web design through the website we built for Classic. In addition, I learned the complexities of actually creating a real product out of a design.
The sales team over at Classic knew what they were doing, there is no question. My job here was to take what they were doing, combine portions, delete the fluff and make the overall presentation ‘pop’ from the rest of the listings that were posted on these networks. Because they were well versed in Excel, I created a simple step by step spreadsheet that would export the code needed to list in a single click. It included their sales copy, and my marketing video & images.
We created a local marketing campaign to find new inventory.
I found Michael through a mutual connection in the classic motor rehab industry and could not be happier. From the get go, he offered detailed insight and created amazing work. I don’t know how, but he always just seemed to know what I was looking for. I’ve worked with a lot of designers and artists, and I never met someone like him who could read my mind. You will not regret working with him.
By conducting extensive user research and testing, I developed specific visual design elements tailored to a specific audience at Classic using my expertise in wireframes and prototypes. I knew how to design, and Classic knew how to sell. It was a perfect match.
Despite the strange image requests for marketing photos, Classic knew how to sell its Scouts well. I learned a valuable lesson early on in my career. Although these images were boring and ruined my beautiful designs, they were what people most wanted to see when purchasing. I now know that my first and foremost goal is to deliver what people want, not what you think looks best.
I knew from the outset that Classic was only a temporary gig, and I would be moving on. Because I didn't want to leave them dry, I convinced ownership to give me a replacement. As I assumed a senior role, I began to step back and teach the new hire how to take photos, edit videos, and talk to the team to discuss their wants and needs.
Sample pictures of an early 1953 Chevy Belair photoshoot.
